Challenge
Cardinal Financial's creative organization operated in silos, with separate UX, design, multimedia, and brand teams, resulting in inconsistent brand execution, fragmented workflows, and limited operational efficiency.
Strategy
Unified the creative disciplines into a single, collaborative organization while implementing brand governance, AI design standards, and scalable creative operations to support enterprise growth.
Execution
Brand refresh
Website redesign
Creative restructuring
Brand Governance
AI adoption
Results
Website engagement +30%
Project intake +41%
Strenghtened Cross-functional collaboration
Enterprise brand consistency
